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Hurley Youth: Australia

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Written by SMAS Community

Wanna know where the future of surfing is headed? Watch these young guns tear the rugged coast of Australia apart in the latest instalment of the Hurley Youth video series.

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Kelly Slater's Secret Weapons

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Written by SMAS Community

The 11x world champion is more committed to refining his equipment than ever, and it's showing with his incredible surfing at Lowers

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Filipe Toledo Conquers 2015 Oakley Lowers Pro

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Written by SMAS Community

In the event that saw an array of Championship Tour (CT) surfers, including Kelly Slater & Jeremy Flores, battling to protect their place in the Top 34 and going head-to-head against up-and-coming Qualifying Series (QS) talent fighting hard to join the elite tour, Filipe Toledo was the standout performer to take the win at the 2015 Oakley Lowers Pro.

Photo: Craig / Oakley

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Adriano de Souza Wins 2015 Drug Aware Pro

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Written by SMAS Community
Adriano de Souza Wins 2015 Drug Aware Margaret River Pro
Congrats Adriano!
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FCS x Toledo x Wilson x Medina

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Written by SMAS Community

FCS has signed Filipe Toledo, Julian Wilson and Gabriel Medina to a 100% Hardware endorsement deal, with exciting plans to release newly developed signature hardware.

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Mick Fanning Takes Historic Fourth Bells Title

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Written by SMAS Community

Earlier on: Mick Fanning readies for the battle where he took out fellow FCS team rider, Adriano de Souza.

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Slater Opens His Board Bag

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Written by SMAS Community

Kelly talks Tomo, the Firewire business & his Channel Islands family..

via WSL

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Firewire Surfboards - 2015 Preview

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Written by SMAS Community

In the first of our brand previews from this segment, we spoke with Firewire’s CEO Mark Price to talk through everything including: new shapes, innovation, special margins for grom boards, and also why a ‘clean’ distribution is paramount at Firewire.

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What Will KS Ride At Bells?

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Written by SMAS Community
Here's a shot of the 11x world champ with what looks like one of Daniel Thomson's personal boar...
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Vanguard vs Vader // LFT vs FST

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Written by SMAS Community

Ever wondered what the similarities (and differences) were between the Vanguard & Vader? Or contemplating between Firewire's FST & LFT? Chris Grow shares some insights on this webisode. Happy watching!

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Filipe Toledo Conquers Quiksilver Pro

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Written by SMAS Community

"Only god and my family know how hard I battled for this over the last few months. My family and my dad are always supporting me, so thank you. I was really confident, I was just having fun. I’m really confident after that it’s going to be a great year for all the Brazilians." - Filipe Toledo

Photo: WSL

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Shred Talks Tomo, Firewire & KS

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Written by SMAS Community

From mini-van with no windows to dream deal with Firewire: Tomo talks levitating surfboards, Kelly Slater, and why you should never be a pro surfer.

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Kolohe Andino & Laura Enever - Australian Open of Surfing Champions

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Written by SMAS Community

"This has been a great event, but I'm not going to take my foot off the gas at all and I'm going to keep getting ready for Snapper," - Kolohe Andino

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FCS Welcomes Brad Gerlach To The Team

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Written by SMAS Community

XXL Wave Champ / Brad Gerlach / FCS

Photo: Banks Brand

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Firewire Introduces The Cornice

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Written by Shop Admin

Firewire The Cornice

“Dan Mann, Chuy Reyna (Firewire’s Marketing Director and ex pro surfer) and I have been riding THE CORNICE in a wide variety of conditions, and we’re absolutely convinced that the design has a legitimate place alongside other high performance designs in the market today”. - Mark Price, Firewire CEO

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Congrats Gabriel & Julian!

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Written by SMAS Community

“This means everything in the world to me, and it means so much to the people of Brazil. I’m having trouble believing this. You know how you have a dream? Well I just reached it!” - Gabriel Medina

Photo: Nishimura

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Firewire Voted Best International Boards

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Written by SMAS Community
Firewire takes the top position in the 'Best International Boards' category of the British Surf Awards 2014, presented by Wavelength Magazine.
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Michel Bourez Wins Vans World Cup of Surfing

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Written by SMAS Community

"It took a lot to get that win today, but I just tried to stay positive and tell myself that there's always a chance and an opportunity. I really wanted to come here and get a big result so I can finish the year really well." - Michel Bourez

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Firewire PyzAlien. Tested.

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Written by Shop Admin

Location: Indonesia.

What more can you ask for?

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When Scientists & Jake Marshall Go Surfing

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Written by SMAS Community

“Technology is another tool that you can use in a series of things you do. The tribal knowledge, the experiential knowledge, the gut feelings, the collaboration between surfers and coaches will always come first. But having this data allows you to monitor progress, and correct any necessary changes.” - Brandon Larson, Red Bull High Performance team

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Mick Fanning Clinches Portugal

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Written by SMAS Community

"I'm just stoked to get a win, it's been about five years since I got a win here." - Mick Fanning
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2nd Place Finish for Stu Kennedy at the Billabong Cascais Pro 2014

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Written by SMAS Community

Congrats Stuey! 2nd place finish at the Billabong Cascais Pro 2014.

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Brazilian Hot Shots - POV

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Written by SMAS Community
Filipe Toledo & Gabriel Medina sharing a wave... and a GoPro. One of them may even ...
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Gabriel Medina wins Billabong Pro Tahiti

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Written by SMAS Community
"I really don't know what to say. Kelly is a legend of surfing, when I fell off, I thought I had lost that heat. But I thank God. This is the best feeling ever. I am so blessed to have these conditions at Chopes."
Photo: Tom Servais
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How To Choose The Right Board

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Written by SMAS Community

Jesse Merle-Jones, on the right board at the right time. Photo: Glaser

I’ve been riding the wrong boards most of my life. As a pro surfer, that may sound weird, but it’s true. I rode a standard thruster and I was bored with surfing. I was narrow-minded and against change and figured that if it ain’t broke, don’t fix it. But then something changed. A friend of mine let me borrow a board that shattered everything. It was epoxy, it was small, it was thick. And I felt as if I’d traded in my Corolla for a Ferrari... —Jesse Merle-Jones

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Mick Fanning Wins J-Bay Open

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Written by SMAS Community
The victory, Fanning’s second of the season after Bells Beach in April, moved him up to No. 3 on the ASP WCT rankings behind Gabriel Medina and Parkinson. Photo: ASP / Kirstin Scholtz
"I have two throwaways already and I haven't really started thinking about the title race, but I'm sure I'll wake up tomorrow and start thinking about it." - Mick Fanning, 2014 Jeffrey's Bay Open Champion.
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The Most Powerful 15-Year-Old?

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Written by SMAS Community
Jake Marshall. Goggle this grom and you'll find more video evidence of his power trait, impecca...
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Eco-Revolution: Firewire Takes Lead

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Written by Shop Admin

Michel Bourez © Joli Photos

There are two main obstacles in spreading the gospel of sustainable surfboards to the masses: the relative scarcity of eco-friendly board choices, and the unwillingness of top pros to compete on alternatively-produced equipment. Both of those boundaries are soon to be smashed. Firewire, one of the largest surfboard manufacturers in the world, will soon make all of their boards according to the standards of the EcoBoard Project.

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Michel Bourez Talks World Title

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Written by SMAS Community

 Michel Bourez - Fiji Pro 2014 | © Ryan Miller

Two wins and a third has the radical Tahitian as a major title contender at the tour’s midway point.

"I took the year differently. I lost the pressure and looked at the results. When you relax, you think less. And when you think less, you make less mistakes..."

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Firewire x Pyzel

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Written by Shop Admin
"Jon Pyzel is clearly one of the best shortboard designers around and we're excited about the o...
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Medina Wins Fiji Pro, Takes WCT Rankings Lead

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Written by Shop Admin
Congrats to both Fiji Pro 2014 finalists, Gabriel Medina & Nat Young. Medina's win represe...
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Waiting Period: Adriano de Souza

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Written by Shop Admin
a Red Bull feature. "You've probably heard the gist of Adriano de Souza's story by now. He gre...
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What She Rode: Sally Fitzgibbons

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Written by Kim Loh
Re-post from SURFER Magazine The magic board & fins that Sally Fitzgibbons rode to victory...
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Shaping The Future

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Written by SMAS Community

Daniel Thomson on the Nano

Departing from "normal" surfboards in most aspects. Thomson's designs nevertheless trace their lineage to the earliest advances in modern equipment from Bob Simmons in the '40s and '50s, to Greenough's extensive work on fin design, and Steve Lis' fish. A natural collaboration with Richard Kenvin in the ongoing Hydrodynamica project has resulted in the planing hull reaching its logical extreme. Tom Curren said that Daniel Thomson has "opened the door for a design push"

The feature takes us through the details of Daniel Thomson's unorthodox, yet strangely functional, epoxy machines.

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