What's New

“It’s the most user-friendly pure performance shortboard I’ve ever worked on,”

Introducing Endorfins, the culmination of Kelly Slater's extensive experience with a variety of fin designs and templates throughout his surfing career. In stock now.

“I don’t even know what to say. I was out there just telling myself to be in the moment, no matter how much tension there is... I just savored this and this is the best win of my life.” – Kelly Slater

Introducing the new Slater Designs Action Pad. Available for pre-order now.

Following the Stab Wax Test, Michael Ciaramella was curious to learn more about the infamous Fu Wax from Brazil. This is their story as told by its founder, Fuad Mansur, with help from his son Guilherme.

In this new edit by Peter King, Kelly talks about his meeting with Daniel 'Tomo' Thomson and his passion in designing (and testing) surfboards & fins etc. Features previously unseen footage of the Cymatic in action.

The Slater Designs Gamma is the mind of an 11x World Champion distilled into one shape, built in two different Firewire proprietary techs.

Discover Kelly Slater's thoughts on both the Helium and LFT Gamma in this video shot at the Surf Ranch.

Photo: Todd Glaser

Presenting the next evolution of Tomo's highly engineered Modern Planing Hulls for Slater Designs.

A rare glimpse into the psyche of the sport of surfing's most enduring competitor and innovator can be appreciated by anyone, surfer or not...

"... perhaps more importantly, he (Kelly Slater) is surfing an Ecoboard, as certified by Sustainable Surf... there's a lot of myths out there as to what an Ecoboard is, and what it's capable of doing..." – Mark Price, CEO, Firewire Surfboards

Photo © Firewire Surfboards

(n.): a past, present and future of chasing waves & making friends...

Few people have spent as much time on the road with Kelly (Slater) as friend and acclaimed surf photographer Todd Glaser. Todd has seen it all; from last minute strike missions to remote parts of the Pacific to fan frenzies in Tokyo & World Title wins. Here's his behind the scenes look into stop one of the 2017 WSL Tour: Snapper Rocks.

"At the start of February, I was sitting in the doctor's office and there were question marks on the year... so to be sitting here right now, we just pushed hard and went hard. I confronted every fear of getting back into it." — Owen Wright

"I still don't believe it... "I'm just going to regroup and have a really big party tonight. I'm super tired but the year's over now. This is huge for me." — Michel Bourez

"It's definitely a very different feeling this win. There was a real emotional build up coming back here this year. That Semifinal with Julian was really special and it was wonderful to have a heat with him again. Definitely some emotions went into it paddling out and it was just really special having a surf with him out there and both of us come in safe. I'm stoked that I got to come back and right the wrongs that happened last year. I've done that now so I can move on." — Mick Fanning

Photo: WSL / Kirstin Scholtz

An indepth interview with Firewire CEO, Mark Price - Firewire Surboards, Slater Designs and more...

Kelly & Greg go bananas. Photo © Tracksmag

“It feels amazing and I am so stoked. I just want to thank God and my family. That was a crazy week. We have been waiting for these waves and they finally came through. They were big and we got so many sets on the head. We got a lot of barrels and it was a sick event. I am just so happy.” – Gabriel Medina

Photo: WSL / Ed Sloane