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Our Story

Shaping The Future In Southeast Asia

Founded in 2011, SMAS (SurfMusicArtStyle) is a startup company based in Malaysia. Our mission is to help as many surfers as possible perform their best in and out of the water, responsibly, and in the process, do our little part in saving our planet for the future generation.

'Bridging the gap between surfers and surf hardgoods' in Malaysia, Singapore and the Southeast Asian region through our online retail platform and social media channels, our products include high performance eco-surfboards and kiteboards, premium surf hardware, surf accessories and apparel.

We are a vertical importer/distributor and online retailer for Firewire Surfboards, Slater Designs, Tomo Surfboards and brands under Surf Hardware International namely FCS, Gorilla and Softech.