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Historic Night for Firewire at the 14th Annual SIMA Awards

Team Firewire at the 2016 SIMA Awards

Established in 2003, the SIMA Awards is the only awards program that gives SIMA members and surf specialty retailers the opportunity to recognise fellow surf industry companies for their outstanding contributions to the surf industry. The goal of the SIMA Awards is to identify the surf industry’s most influential companies and recognise them for their efforts to advance and grow the industry over the past year.

SIMA Awards
Honouring the Best of the Surf Industry from 2016

Performance Shortboard of the Year
Awarded to the shortboard model available that best catered to the competition-minded customer through exciting design, appeal and/or innovation.

Winner: Sci-Fi by Slater Designs / Daniel 'Tomo' Thomson

Longboard of the Year
Awarded to the longboard (9’0″ or above) model that generated the most excitement and interest throughout the year through design, appeal and/or innovation.

Winner: Wingnut Noserider by Firewire Surfboards / Mark Martinson


Breakout Brand of the Year
Recognizing the small- to mid-size men’s or women’s brand that experienced break out growth between January 1, 2016 and December 31, 2016. Consider surfboard, apparel, footwear, wetsuit and accessory brands that had a breakthrough year through product development and/or increased brand recognition and appeal. Nominated companies can be new or established brands, but must have annual U.S. sales of at least $1 million and no more than $20 million (previous winners of this category are no longer eligible for five years).

Winner: Slater Designs


Photo © Bones


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