"... perhaps more importantly, he (Kelly Slater) is surfing an Ecoboard, as certified by Sustainable Surf... there's a lot of myths out there as to what an Ecoboard is, and what it's capable of doing..." – Mark Price, CEO, Firewire Surfboards
The SBIA annual awards, which celebrate the high achievers of Australia’s multi-million dollar surf industry, attracted 200 retailers and brand representatives from across the country to the Crowne Plaza in Coogee, Sydney...
Established in 2003, the SIMA Awards is the only awards program that gives SIMA members and surf specialty retailers the opportunity to recognise fellow surf industry companies for their outstanding contributions to the surf industry.
"The major thing I noticed about this board and it’s tech was that it rode really smoothly and it linked turns together really well. It kept its speed, which was really nice. It felt like it had a good, continuous flex; it wasn’t a short, snappy twinge of a flex, it was a good, drawn-out, drivey flex..." — Taj Burrow