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SBIA Awards - Another Milestone For Slater Designs & Firewire Surfboards

It was a big night for team Firewire at the Australian Surf and Boardsports Industry Association's (SBIA) annual awards, with Slater Designs winning 2017 Surfboard of the Year (Sci-Fi by Daniel 'Tomo' Thomson) and Product Innovation Award (Algae Traction Pad). Firewire's TimberTek with its Eco Board Gold Level Certification was runner up in the 2017 Environment Award.

The SBIA annual awards, which celebrate the high achievers of Australia’s multi-million dollar surf industry, attracted 200 retailers and brand representatives from across the country to the Crowne Plaza in Coogee, Sydney.

Thirty-one awards were up for grabs – ranging from state and national retail categories, to products and account managers – and a host of surfing legends, including former World Champions Mark Occhilupo, Tom Carroll and Joel Parkinson, helped present the trophies.

Held annually since 2011 to celebrate the industry’s outstanding retailers, products and brands, entries to the 31 categories open each January, with the award winners crowned after voting by manufacturers, retailers and an expert marketing panel.

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Photo © SBIA


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