What's New

"I'm so over the moon to be holding this trophy. When I heard my name being called out as the champion, I really felt a sense of belonging and calm. It's been an amazing couple of weeks here in the West and to finish it off with a win is the best feeling. I love coming to Margaret River. I feel like it's a place that I am super comfortable and familiar with, so it's a special event win for me." — Sally Fitzgibbons

Photo: WSL / Sloane

Established in 2003, the SIMA Awards is the only awards program that gives SIMA members and surf specialty retailers the opportunity to recognise fellow surf industry companies for their outstanding contributions to the surf industry.

We are pleased to announce that all Firewire TimberTEK models have been upgraded to the Sustainable Surf verification Gold Level ECOBOARD.

Photo \\ Michel Bourez © Ben Thouard

"This is crazy, I've never experienced anything like that... This has been an amazing experience from start to finish... I was a little worried coming here, but witnessing it in person was just proof you can't believe everything you hear. The people here are amazing and this is something I'll never forget." - Taylor Jensen

Photo © WSL / Andrew Nichols

"At the start of February, I was sitting in the doctor's office and there were question marks on the year... so to be sitting here right now, we just pushed hard and went hard. I confronted every fear of getting back into it." — Owen Wright

A video guide by Chris Grow on how to size the Slater Designs Omni vs. the Tomo Evo...

“Its about having 100% confidence to push the fin as hard as possible, while still being able to take a progressive approach... This fin will feel sturdy, fast and predictable with great projection out of the lip, and plenty of control when pushing the board hard through a turn” – Julian Wilson.

"I still don't believe it... "I'm just going to regroup and have a really big party tonight. I'm super tired but the year's over now. This is huge for me." — Michel Bourez

"Once it hits the lip it just accelerates, so its good for blasting big turns... An amazing board for doing your biggest, most progressive turn or air." — Clay Marzo

"The major thing I noticed about this board and it’s tech was that it rode really smoothly and it linked turns together really well. It kept its speed, which was really nice. It felt like it had a good, continuous flex; it wasn’t a short, snappy twinge of a flex, it was a good, drawn-out, drivey flex..." — Taj Burrow

Introducing the all-new FCS Athlete Series Traction designed in collaboration with Julian Wilson...

Firewire's Linear Flex Technology (LFT) incorporates the SPRINGER HD, a 0.75" (18 mm) wide aerospace composite that runs down the centerline of the board, representing the next generation in SPRINGER technology. Find out more in this video as Daniel 'Tomo' Thomson breaks down the details.

Slater Designs Sci-Fi explained (take two)...

© WSL

"I had an amazing week and this win is for all my family, friends, and fans that support me so much" - Filipe Toledo

Photo © Hurley

"It's definitely a very different feeling this win. There was a real emotional build up coming back here this year. That Semifinal with Julian was really special and it was wonderful to have a heat with him again. Definitely some emotions went into it paddling out and it was just really special having a surf with him out there and both of us come in safe. I'm stoked that I got to come back and right the wrongs that happened last year. I've done that now so I can move on." — Mick Fanning

Photo: WSL / Kirstin Scholtz

An indepth interview with Firewire CEO, Mark Price - Firewire Surboards, Slater Designs and more...

Kelly & Greg go bananas. Photo © Tracksmag

“It feels amazing and I am so stoked. I just want to thank God and my family. That was a crazy week. We have been waiting for these waves and they finally came through. They were big and we got so many sets on the head. We got a lot of barrels and it was a sick event. I am just so happy.” – Gabriel Medina

Photo: WSL / Ed Sloane

From lost contracts to gardening then back into the spotlight again, Kennedy’s road has seen plenty of highs and lows. Watch the video put together by WSL.

Photo © WSL/Kirstin

"I just want to start being top 10 for the next few years, make some money, and retire…sit in the sun and drink beer" - Matt Wilkinson

Photo © WSL/Kirstin

Where it’s at, where it’s going, and more...

"Two years since I won an event, and it was this one. I feel good, it's obviously a great way to start the year off, it just flowed … " – Kelly Slater

The man himself gives us a rundown on the first 3 Slater Designs models built by Firewire Surfboards...

Congrats Sebastian!

2x World Longboard Champion & FCS Team Rider, Harley Ingleby takes the Greedy Beaver for a spin...

Photo © Surfing Life

This is absolutely INSANE!!

"I'm so excited to be working with the crew at Firewire. I've been designing boards for many years now and it's going to be really cool to see those designs come to life in the firewire construction. Their focus on producing the most environmentally conscious surfboards is unmatched by anyone in the industry and it makes me feel that much better about the boards we are making." - Rob Machado

Photo: Todd Glaser

"We pride ourselves in building the very best surfboards that we can, so when one of the most influential longboarders ever chose to ride designs built in one of our technologies, it was a big deal for us”. - Mark Price, CEO, Firewire Surfboards

"... the Final to me is the best heat, I don’t have anything to lose and I just go for it.” – Filipe Toledo

Photo: WSL / Poullenot/Aquashot

“I’m really glad to be back on the podium and especially for a win. I’m stoked to be back in France, France has always been good to me. I promised myself I would win an event this year for my grandfather who passed away a couple of months ago.” - Gabriel Medina

"I'm really stoked with this win, for number one and two to go at it in the final is great for everyone. Adriano is a champion who never gives up. I'm stoked it all came off for this event, I'll go home, regroup and get ready for the European leg." - Mick Fanning

“The last couple of years I haven’t been getting the results I wanted, but more importantly I wasn’t having fun. Surfing is the most beautiful sport in the world and if you’re not having fun surfing then there’s something wrong. I had to really restart and regain my mindset. I did that by being close to my family and my loved ones and it’s because of them that I got back to having fun and being hungry like I used to be. This year I’ve been out there to win it and if it doesn’t happen it’s all good.” - Jeremy Flores