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Ryan Hipwood Is Hungry

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Written by SMAS Community

Ryan Hipwood's clean escape during the Semifinal at Jaws earned him the first perfect 10 of the event. WSL / Aaron Lynton

"It feels like I've been in a car accident... I was just glad I didn't get knocked that first day because everyone knew the second day was just going to be flawless" – Ryan 'Hippo' Hipwood

Photo © WSL / Aaron Lynton

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Gabriel Medina Claims Second-Straight Victory In Portugal

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Written by SMAS Community

Gabriel Medina claims second-straight victory in Portugal

“Before I wasn’t but now I’m definitely thinking about the title. He (John John Florence) has an advantage with more points but you know anything can happen. I want to surf Pipe so bad, I love that wave and I got some good results there in the past, and nothing’s impossible!” – Gabriel Medina

Photo © WSL / Damine Poullenot

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The 'Pop Star' Within Slater Designs Helium Gamma

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Written by SMAS Community

Slater Designs Gamma - A Deep Look At The Springer

The Slater Designs Helium Gamma features The Springer tech, previously only available on team boards. Here's a video that explains what this technology is all about and how it affects the board.

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Gabriel Medina Wins Quiksilver Pro France 2017

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Written by SMAS Community
Gabriel Medina Wins Quiksilver Pro France 2017. Photo © WSL / Laurent Masurel

"It feels so good to win an event, this is a really special place for me, I love coming here, I'm so, so stoked. It's been a great event this year, we've had really good waves. I'm not even thinking about the World Title or the rankings, I just wanted a win. I promised to myself I had to win one event this year, and it feels so good now I've done it." - Gabriel Medina

Photo © WSL / Laurent Masurel

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15s of Gamma & Kelly Slater

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Written by SMAS Community

Slater Designs Gamma

"It's kind of like putting years and years of design into a board that just feels good under my feet right away" - Kelly Slater on the Helium Gamma.

Photo © Glaser

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Wunderkind: The Filipe Toledo Profile

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Written by SMAS Community

Filipe Toledo was born with surfing in his blood. He grew up in a middle-class neighborhood in Ubatuba, Brazil, where his father Ricardo, a 3x national surfing champion in Brazil, was a local legend. Filipe was also prodded along by his older brother, Matheus, an early adopter of the acrobatic approach and friend and rival to Brazilian powerhouses like Miguel Pupo, Gabriel Medina and Jadson Andre.

Via © WSL

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A Little Wax Theory

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Written by SMAS Community
Kolohe Andino Fu Wax © Stab Magazine

A few high-end, early adopter surfers have a secret wax they don’t want you to know about...

© Stab Magazine

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Filipe Toledo Wins 2017 Hurley Pro Trestles

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Written by SMAS Community
Filipe Toledo Wins 2017 Hurley Pro Trestles © WSL / Kenneth Morris

"Finally! This is a really special moment, an incredible feeling! In all my heats, all the sets were super slow. I tried to keep busy, that was my strategy, keep busy and surf all my waves, and it worked. It feels amazing to be the only surfer to win two events so far." - Filipe Toledo

Photo © WSL / Kenneth Morris

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SurfAid Cup 2017 - Team Firewire

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Written by SMAS Community
SurfAid Cup Malibu 2017

In 2016 Team Firewire won the SURFAID Cup Malibu, but an even bigger win was achieved with the help of people who contributed nearly $15,000 to SURFAID...

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Introducing Tomo SKX

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Written by SMAS Community

Stuart Kennedy // SKX // Steve Sherman

"My philosophy with a lot of my designs is that at ground level, every board should work well in crappy conditions. The SKX also works well in the conditions I designed it for, which is more of an unruly ocean where a planning hull, a wide tail, might be too much lift and speed. With the SKX, the channel out the squash tail will give a little more control in those situations." – Daniel Thomson.

Photo © Steven Sherman

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Julian Wilson Wins 2017 Billabong Pro Tahiti

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Written by SMAS Community

Julian Wilson Wins 2017 Billabong Pro Tahiti. Photo © WSL / Cestari

“It is so special to win. I am ecstatic and I have nothing left in me. I am just so happy and relieved to finally win an event again...” - Julian Wilson

Photo © WSL / Cestari

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2017 Four Seasons Maldives Surfing Champions Trophy

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Written by SMAS Community
Maya Gabeira (BRA) getting acquainted with her new single fin in the lead up to the 2017 Four Seasons Maldives Surfing Champions Trophy | © WSL / Sean Scott

Surfing stars arrive in paradies for the 2017 Four Seasons Maldives Surfing Champions Trophy

Photo: Maya Gabeira (BRA) getting acquainted with her new single fin in the lead up to the event | © WSL / Sean Scott

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Kelly Slater: Surfing, Insecurity, Family, Sobriety & Relationships

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Written by SMAS Community
Kelly Slater: Surfing, Insecurity, Family, Sobriety & Relationships

A rare glimpse into the psyche of the sport of surfing's most enduring competitor and innovator can be appreciated by anyone, surfer or not...

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Rip Curl Padang Padang On Standby

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Written by SMAS Community
Rip Curl Cup Padang Padang 2017

Photo © WSL / Humphries

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Filipe Toledo Claims Victory At Corona Open J-Bay

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Written by SMAS Community
Filipe Toledo Claims Victory At 2017 Corona Open J-Bay

Photo © WSL / Cestari

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Introducing Filipe Toledo's Signature Traction Pad

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Written by Shop Admin
FCS Filipe Toledo Signature Traction

“I’m always making slight foot adjustments and it’s important to do this without feeling restricted, but when it’s time to push hard through a turn or launch off the lip, I want to feel really locked in..." - Filipe Toledo

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Eid Mubarak

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Written by SMAS Community
Dome Interior of the Sheikh Lotf-ollāh Mosque © Phillip Maiwald

Built in 1603 during the Safavid Empire, the Sheikh Lotf-ollāh Mosque is a masterpiece of Persian architecture and one of the many fine examples of islamic art...

Photo © Phillip Maiwald

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Mark Price Talks Slater, Sustainability & WSL Ecoboards

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Written by SMAS Community

Mark Price, CEO, Firewire Surfboards

"... perhaps more importantly, he (Kelly Slater) is surfing an Ecoboard, as certified by Sustainable Surf... there's a lot of myths out there as to what an Ecoboard is, and what it's capable of doing..." – Mark Price, CEO, Firewire Surfboards

Photo © Firewire Surfboards

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Happy Father's Day!

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Written by Shop Admin
The Machados - #travellingchados: a family that travels together stays together

Here's our way of saying thank you to all the dads around the world...

Photo © Reef

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Matt 'Wilko' Wilkinson Wins 2017 Outerknown Fiji Pro

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Written by SMAS Community
Matt 'Wilko' Wilkinson Wins 2017 Outerknown Fiji Pro © WSL / Ed Sloane

"I think the difference has been his (Wilko's) rail work. He's always been good in the barrel, and his backhand is lethal, but this year he's really been focusing on the forehand turns, and it's really paying off." – Martin Potter

Photo © WSL / Ed Sloane

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SBIA Awards - Another Milestone For Slater Designs & Firewire Surfboards

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Written by SMAS Community
Slater Designs & Firewire Surfboards at the 2017 SBIA Awards

The SBIA annual awards, which celebrate the high achievers of Australia’s multi-million dollar surf industry, attracted 200 retailers and brand representatives from across the country to the Crowne Plaza in Coogee, Sydney...

Photo © Firewire Surfboards

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Continuance Tour Part 1 \\ Snapper Rocks

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Written by SMAS Community

Continuance Tour \\ Part 1

(n.): a past, present and future of chasing waves & making friends...

Few people have spent as much time on the road with Kelly (Slater) as friend and acclaimed surf photographer Todd Glaser. Todd has seen it all; from last minute strike missions to remote parts of the Pacific to fan frenzies in Tokyo & World Title wins. Here's his behind the scenes look into stop one of the 2017 WSL Tour: Snapper Rocks.

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Komune Pro Bali - Quarterfinalists Decided

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Written by SMAS Community

Komune Pro Bali © WSL / Scott Hammond

Keramas continues to produce the goods as the Komune Bali Pro presented by The Mad Hueys ran through rounds four and five, leaving just eight worthy Quarterfinalists to fight it out on Final’s day.

Photo © WSL / Tim Hain

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Komune Bali Pro Presented By The Mad Hueys Kicks Off

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Written by SMAS Community

Marlon Gerber at the Komune Bali Pro © WSL / Tim Hain

The Komune Bali Pro pres. by The Mad Hueys got underway in clean and pristine waves at this world renowned high-performance wave...

Photo © WSL / Tim Hain

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Inaugural Krui Pro Opens in Indonesia

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Written by SMAS Community
Inaugural Krui Pro Opening Ceremony © WSL / Tim Hain

The Krui Pro will be the first ever WSL event to run in South Sumatra and will feature stellar fields of International surfers taking on Indonesia’s best.

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Rob Machado Is Designed For Defying Time

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Written by SMAS Community
Rob Machado Is Designed For Defying Time

The good folks at Hurley just dropped an edit featuring a surfer who needs no introduction... and an interesting new board that he has designed in collaboration with Firewire Surfboards.

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John John Florence Wins Drug Aware Margaret River Pro

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Written by SMAS Community
John John Florence & Kolohe Andino - 2017 Drug Aware Margaret River Pro

Reigning WSL Champion John John Florence (HAW) claimed victory today at the second stop of the World Surf League (WSL) Championship Tour (CT), the Drug Aware Margaret River Pro, after defeating Kolohe Andino (USA) in the Final.

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Sally Fitzgibbons Claims Victory at Drug Aware Margaret River Pro

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Written by SMAS Community

Sally Fitzgibbons Claims Victory at Drug Aware Margaret River Pro

"I'm so over the moon to be holding this trophy. When I heard my name being called out as the champion, I really felt a sense of belonging and calm. It's been an amazing couple of weeks here in the West and to finish it off with a win is the best feeling. I love coming to Margaret River. I feel like it's a place that I am super comfortable and familiar with, so it's a special event win for me." — Sally Fitzgibbons

Photo: WSL / Sloane

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Historic Night for Firewire at the 14th Annual SIMA Awards

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Written by SMAS Community
14th Annual SIMA Awards

Established in 2003, the SIMA Awards is the only awards program that gives SIMA members and surf specialty retailers the opportunity to recognise fellow surf industry companies for their outstanding contributions to the surf industry.

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Firewire TimberTek Gets The Gold

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Written by SMAS Community
Michel Bourez On Firewire TimberTEK © Ben Thouard

We are pleased to announce that all Firewire TimberTEK models have been upgraded to the Sustainable Surf verification Gold Level ECOBOARD.

Photo \\ Michel Bourez © Ben Thouard

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Taylor Jensen and Chloe Calmon Claim Historic Wins At Kumul PNG World Longboard Championships

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Written by SMAS Community
Taylor Jensen and Chloe Calmon Claim Historic Wins in Papua New Guinea

"This is crazy, I've never experienced anything like that... This has been an amazing experience from start to finish... I was a little worried coming here, but witnessing it in person was just proof you can't believe everything you hear. The people here are amazing and this is something I'll never forget." - Taylor Jensen

Photo © WSL / Andrew Nichols

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Owen Wright and Stephanie Gilmore Win Quiksilver and Roxy Pro Gold Coast

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Written by SMAS Community
Quiksilver Pro Gold Coast 2017

"At the start of February, I was sitting in the doctor's office and there were question marks on the year... so to be sitting here right now, we just pushed hard and went hard. I confronted every fear of getting back into it." — Owen Wright

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Slater Designs Omni Vs. Tomo Evo - Sizing Guide

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Written by SMAS Community

 

Slater Designs Omni vs. Tomo EvoA video guide by Chris Grow on how to size the Slater Designs Omni vs. the Tomo Evo...

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Julian Wilson's New FCS II Signature Fin

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Written by SMAS Community
Julian Wilson's New Signature FCS II Fin Set

“Its about having 100% confidence to push the fin as hard as possible, while still being able to take a progressive approach... This fin will feel sturdy, fast and predictable with great projection out of the lip, and plenty of control when pushing the board hard through a turn” – Julian Wilson.

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Michel Bourez Wins Billabong Pipe Masters

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Written by SMAS Community

Michel Bourez Wins 2016 Billabong Pipe Masters

"I still don't believe it... "I'm just going to regroup and have a really big party tonight. I'm super tired but the year's over now. This is huge for me." — Michel Bourez

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Clay Marzo Tests Slater Designs Omni

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Written by SMAS Community
Clay Marzo on Slater Designs Omni

"Once it hits the lip it just accelerates, so its good for blasting big turns... An amazing board for doing your biggest, most progressive turn or air." — Clay Marzo

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